Analysis of Pop Videos 1

Conor Maynard-  Can't Say No

This Music video came out this year (2012). The song, 'Cant Say No', is currently in the carts in the top 10. This is the reason i chose to analyse this video; it is new and fresh on the scene therefore up to date with what is crucial to a current day 'Pop song' music video. 

The First thing i looked at was locations. There are three different locations used in the video. The first; what the audience assume to be as his bedroom.

The reason they have decided to use this as one of the locations for the video is so that fans can immediately connect with the artist as they can see that he has a plain bedroom, probably like a lot of the audience. It helps draw our attention to the fact he still lives a normal life like everyone else.  

The next location used in the video is outside. He (Conor Maynard) is walking down a street pathway towards a group of friends. 

I thin that they used this location as it shows of the artist more, it in a light place with natural high key lighting. and also, it shows the audience that the artist does go out with his mates and that he again, is similar to us in that respect. It helps the audience feel like they know him better already. 

The third and final location used in the video is of a teenage house party. 

It shows he audience that he likes to have a good time, also that he has a lot of friends and that he does go out with his mates, Just like us. It fools the audience into thinking he is like us. 

Next i looked at costume and props. 

Conor Maynards costume is very simple; Fitted Jeans, White Van style shoes, a Plain white top and a red and black hoodie. 

He also wears a red hat and has 'Beat' Headphones on. 

The clothes he has been put in are like the ones he would wear every other day of his life. It makes him more believable to the audience and also makes him look like a stereotypical teenage boy. 

Cinematography

There have been a lot of basic media shots used throughout the video.  

Including:

Lots of close-ups and also, extreme close ups of the artists face....

He gets about 90% of the screen time in the studio and he away in or just off of center of a shot...

They do this so that his pace is the last you see therefore remember him. Also, as the artist he is the most important. 

Other than artificial lighting to make rooms more ambient and to set different moods;  

... There are only two other effects used..

Slow motion when the boy does a trick on a skate board; 

And the moving animations on the wall behind his head.. 

Overall, i think that this video does fit in very well with its genre of Pop music. It is bright, fun and memorable as it needs to be and it has a lot of camera time with the artist. 




The Music Video:


http://www.youtube.com/watch?v=ehSJ3e8_NgU