Analysis of Pop Videos 2

Tulisa - Young

This song also came out earlier this year (2012). It was the first song she released as a solo artist and it was, and is, very popular. 

Locations: 

There are lots of locations used in this video. It keeps it interesting and means the audience are always waiting for somewhere new to come up. The first location is a street in a

hot country. It straight away tells the audience that she is on holiday somewhere. 
There are lots of locations used in this video which all help emphasis the fun, young appearance that Tulisa is trying to put across. 


Each location is somewhere that the audience thinks 'wow, i want to go there'. This is good as it means more people will be interested in the video, purely to see the location. 

Because of all the locations used, the audience stays gripped as you don't know what is to come next. 




Costume (clothes) :






Throughout the video, Tulisa wears different outfits for different locations.  
Her first is whilst waiting to be picked up. She wears short shorts a cropped top high healed sandals a denim jacket and sunglasses. You could say that this is typical "summer" clothing and it makes her look  'young' and 'fun' just the the song is telling us. 
When the location changes to a beach/sea scene, so do her clothes. She wears a long revealing orange summer dress. The colour is bright so that she stands out and it reflects the place/weather. 
There is a location of a empty space where the walls have been covered in bright paint and there is a broken car behind her. Here she wears a silver evening dress. It means that she is fitting in with the quirky background. 
The final outfit here is for the evening party location. She wears a dark leopard print dress that is short, tight and revealing. This shows off her 'sex appeal' and shows that she is young and can dress how she likes. 

Her friends in the video wear casual holiday clothes. When in the car the boys are dressed in t-shirts and shorts, with hats and sunglasses- the typical male holiday outfit. 
The girl is dressed similar to Tulisa, in a white cropped top and shorts.  

When on the beach, there costume changes to beach wear, with Tulisa in a swimming costume. The girl is also in a swimming costume however has a light beach vest on. The male has just taken his top off. this could be seen as his 'sex appeal'. 

In one of the locations they all have roller skates on. It makes people see that they are having fun, also is helps put across the meaning of the song showing they are young and fun. 

There isn't a very clear narrative to the video as it is not really a story however it is clear for the audience to see what is happening in the video. 
The video is a group of clips put together to show that they are young and fun and are enjoying life. It shows the play side to there lives and makes the audience wish that they were them. 

Shots:


Lots of shot types have been used throughout the video however there are a few that have been used a lot, typically of pop video. 




There are lots of close ups, mid shots and long shots of Tulisa. It shows her off to her audience and helps her sex appeal get put across. 





















There are also a few establishing, long shots used of the locations/views. It 1, lets the audience see where the video is set and the locations and 2, makes them jealous that they are not there. 







I think that this is a successful music video as it has all the typical features of a Pop video and it has a positive impact on the audience.
This video has 11,358,973 hits on YouTube and 35,323 likes.