Audience research 2- Results

The results of this question show that the majority of people that completed a survey were between the ages of 15 and 25.

This is approximately the age i wanted as my target audience therefore there following answers will be helpful to me  when making my music video. 

The reason i asked this question was to determine what age of people thought what about the following questions. 

This shows that more females completed my survey than males. This effects my research as males and females will want to see different things in my video. My target audience was male and females therefore it does not matter to my research that more females took part, i will still get a view from both. 

The results from this question show that Indie Rock/Pop music is popular within the age group of my target audience and also with both genders. This is a good thing for me as it means my video will be popular with my target audience as they enjoy the style of music. Although some of my target audience members said they didn't enjoy this music, the majority said they did therefore i am safe with my choice in genre and target audience. 

The results from this question show that, again, the majority of people taken part in my survey do enjoy watching music videos. All of these people were within the ages of my target audience (15-25) therefore this is a big help. This means that now, the majority of my target audience like the genre of music i have chosen and now all like the idea of a music video for it. This gives me the impression i made the right decision with the genre of music to choose. 

This question hasn't helped me as much as i had hoped it would. With the majority of people saying they didn't mind if there was a narrative or not in the video. This still leaves me to make the decision at a risk. More people did however say that they would prefer a narrative than none at all therefore leaving me to either follow the majority or risk not. This question has still been helpful to me as it shows me that as long as whats in the video is good, my audience don't mind how i do it. 

Advertisement Research

Conventions of an Advert 

1. Name of band
2. Name of Album
3. Picture (normally the album cover) 
4. Release date
5. Where/how you can get the album (shops, downloads- iTunes, internet...)
6. The band/artists website
7. Bold/will stand out!

Biffy Clyro

This is an advert for Biffy Clyro's album, Saturday Superhouse.
There is a lot going on is this advert and that is why it caught my eye.

The first thing i noticed was the fire. It draws you in and gives the audience the idea that the fire reflects the music in the way that it may be angry. Then, when you look to the right, you notice the man getting water splashed on his face. This counteracts the fire and therefore gives the idea that maybe their music is trying to fight anger. After that you notice the man on the left who looks like he is being taken back by wind, as his tie is blowwing behind him. You then realise that they have used the 3 elements, Wind Fire and Rain, in the poster on each band member. THis could tell us that they are representing the world and the way it works in their music and showing diversity.

Having their name in big writing at the top makes sure that people realise who the band are and it stands out to the audience.

The other objects in the picture are very obscure. They dont really make sense with the rest of the picture. This could represent the fact that they are different, not like other bands and that they want to be unique to stand out.

At the bottom you have the name of the album and the release date  ect. This is just general information that the audience needs to know in order to get the album.

YourCodeNameIs

This is an advert for YourCodeNameIs' album, They Came From The Sun.

When you look at the picture it automatically relates to the album title. It is strange and thats why it catches your eye. THe use of the yellow makes it bright and welcoming and draws you in. The men on the floor are the centre of the picture, they draw you in as you have questions you want to ask them.

the band name and album title are not very big on the poster however because the picture draws you in you then notice the text.

'ALBUM OUT NOW' this is in bigger text then the rest of the text on the screen. It stands out and interests you into the rest of the advert.

Arcade Fire

This is an advert for Arcade Fire's album, Neon Bible.

At first glance you dont really understand the picture. This is what draws you into the poster. As you look harder\closer you realise that it is a neon bible. The picture links in with the album title and drws us in. The band name and album title stand out because they are white against a black background. THe main featuse of the advert is the picture but all the text also stands out.

The text at the botom is also clear and bright which means people dont have to look to hard to fing the important information.

All of the above will be usefull for when i make my digi pack as they all are similar in genre and have curtain feature that stand out.

Record Lable Research 3

Parent company:	Universal Music Group
Founded:	1980
Founder:	David Geffen

Genre:	Various
Country of origin:	USA
Location:	Santa Monica, California
Official Website:	Geffen.com

Labels Under Geffen:

• Flawless Records
• Kon Live Distribution
• Tass Radio Records
• eleveneleven

Artists Under Geffen:

Mary J. Blige

Blink-182

Cher

Counting Crows

Everything Everything

Elton John

Kate Nash

Snow Patrol

Record Lable Research 2

Founded	1989
Founder	Richard Russell, Tim Palmer, Nick Halkes

Genre	Various
Country of origin	England
Location	London
Official Website	www.xlrecordings.com

XL Recordings is an English independent record label owned by Richard Russell.
When the company was first started it was to promote rave and dance music. It was originally an offshoot of Beggars Banquet Records' more commercial dance label called Citybeat.

Some of their former artists are:

The Prodigy
Dizzee Rascal
Golden Silvers


2012 Roster:

-Adele
-Friendly Fires
-Basement Jaxx
-The Horrors
-Radio Head
-Vampire Weekend
-The xx

Record Label Research 1

Domino is an independent record label based in the UK.

Founded:      1993 

Founder:      -Laurence Bell

                      -Jacqui Rice

Genre:          -Indie Rock

                      -Indie Pop

Divisions:    -Domino France (there division in France)

                      -Domino Deutschland (there division in Germany) 

                      -The Domino Press (there book publishing company-2011)

Other Info:   -Many of Dominos early releases were by American artist.

                     -Domino is one of the longest running and most successful independent record

                       labels in the UK  

                     -As well as new music, Domino have released albums by British post-punk

                       bands like, Orange Juice, Josef K, Fire Engines, and, Young Marble Giants.  

Some of there current artists include:

-Animal Collective

-Arctic Monkeys

-Blood Orange

-Dirty Projectors

-Franz Ferdinand

-The Kills

-Villagers

-Wild Beasts

This would be a good record lable to choose as it manages a lot of the bands within our genre, it is based in the uk and it is a good, independent company.

CD Cover Research

The conventions of an album cover

1. The artist(s) picture and/or logo
2. An image that relates to the album title/song title/artist name
3. The colour(s) will reflect the mood/style of music
4. The name of the artist/band
5. The name of the album

6. The back album cover will have a list of songs on the album
7. Bar-code
8. Record company logo and/or name


1. Friendly Fires- Paris





2. The Fratellis- Costello Music





3. Arctic Monkeys
 

Genre Research 2- Music Video 3

Keane- Everybody's Changing

There have been lots of close ups of band members and general band shots used in this video. All the way through, the band are in nearly every shot, doing a performance of the song. 

The shots are cut to the beat and the lip syncing is spot on.. 






















There isn't really a set location in the video, it starts off a just the band set up on stage then there are occasional cuts to a carousel... 

Genre Research 3- Conventions

Conventions of an Indie music video

Narrative! Most of the time with this genre there is a narrative however it isn't always very clear. It isn't as word for word as the Illustration theory however it does make sense with the songs lyric.

For example, he make references to flying and travelling whilst in the video he is in a plane. 




and again, now he sings about hawian air..





Cinematography!

There are lots of close ups of band members throughout the videos. Also, the band get a lot of screen time in them all. We found that when it comes to cinematography, all the bands have similar ideas for their videos. 

This is an example of the above (Everything Everything- Cough Cough) 




Editing!

I found that when watching different videos within the genre they all tend to stuck to the rule of cutting shots to the beat. There are occasional videos in which off beat cuts are used but not in many. Also, in all the videos i have looked at within the genre, every one contains lip syncing. 

For example (The xx- Crystalised) 


(lip syncing)

and the wombats- 1996

(Cutting to the beat)




Performance!

n all of the videos i have watched of this genre, the band always feature in them and always have a fair bit of screen time! 
In a lot of the videos, the band features performing the song, as if at a live gig. 
however in some, they are just characters within the video. 


For example in this video Franz Ferdinand are performing the song as a band..

Genre Research 2- Music Video 2

2. The Fratellis- Chesea Dagger

The Fratellis- Chelsea Dagger on Prezi

Genre Research 2- Music Video 1

1. Friendly Fires- 'Kiss Of Life'


In this video, there are lots of close ups of the lead singer. He has a lot of screen time throughout the video. This means that audience members who don't know of the band are introduced but also, their fans our happy as they can see the band member(s) whilst listening to them.  
This is an example of the lead singers screen time




The location of the music video is different from the typical indie music video. It links in with the lyrics a little but an audience would not understand the video if the were not listening to the song with it. 

Near the end of the video, the scene suddenly changes for about 20 seconds into a sunset scene then changes back again. It makes the video more interesting and keeps the audience hooked. 

The music video is cut to the beat, it doesn't follow the lyrics completely but it does link in with them. 
This music video match Andrew Goodwin's amplification theory.  

Genre Research 1- Mood Board

'The Look'


When researching different bands within our genre we looked closely at the look of the band. The band image. we found that most of the time, the bands image matched their style of music. For a lot of the bands, their image was quite similar however their were artist that stood out from the rest. 
To do this we looked at picture of the bands but also their album covers, we did this as it can give us an idea of what image of themselves they want people to see.

In this collage there are a few of the bands we looked into. 
For example, Friendly Fires. If you look to the top left of the collage you will see there is the album cover 'Paris'. We can see that it is quite simple however still catches our eye. The band members are on the album cover which tells us maybe they are not a very big, commercialised. There is another of their album covers in this collage. This one however is very bright and colourful. Also the band members are not on this cover, this could mean that it is a later album cover and they don't feel the need to be on it. There are also a few pictures of the band themselves. In these you can see that they are quite young, they look fun and happy which draws people into them. They are quite quirky and geeky which makes them stand out and makes people like them. 

To the right of Friendly Fires is Franz Ferdinand. There are two album covers on the collage; 'Can't stop feeling' and 'Tonight'. We can see that all their album covers have the same layout: black and white image as the background, white and orange text. And also the band members are always on the covers. When we looked at picture of the band we found that unlike Friendly Fires, Franz Ferdinand look smarter, almost more serious wearing suits. We decided that although they may look more sophisticated than the other bands, they still look young and fun. 

Also on the collage is The Vaccines. They are similar in image to Friendly Fires, looking young and fun however a little older. The way they dress looks a little old fashioned compared to the other bands. On their album covers they have their band name in big letters and an image of a woman, this shows that they do not want to be shown on the album covers and that maybe there target audience is males because of the female picture.

Everything Everything and The Fatellis are both on the collage. They are both rather similar, both young, a little quirky and different, a lot like Friendly Fires.  Everything Everything's album covers are quite controversial with the image of a fox. However, The Fatellis' album covers are provocative drawngs of old fashioned women cleaning, cooking; stereotypical female roles. These both reflect the quirkiness of their music. 

The last band on the collage are the Noisettes. The Noisettes are different from the other bands as they have a female lead singer, who is also their led guitarist. It automatically give them edge from the rest of the bands in this genre and draws people in. Their album covers are quite different in the fact that they are very colourfull and loud, also, band members are always on the covers looking young and fun! 

Theory 2- Andrew Goodwin

Dancing In The Distraction Factory.

Illustration:  -Always cuts to the beat.
                    -Images link with/show the meaning of the lyric. 
                    -(often it is just of then band singing and/or dancing)
                    -Dressed as expected

It follows the lyrics almost word for word. 

For example; Rebecca Black- Friday 























And; Flobots- Handlebars 























Amplification: -Cuts to the beat most of the time but sometimes cuts off the beat to emphasis
                          curtain features) 
                         -Images amplify the lyrics 
                         -narrative may be used
                         -Not literal but the idea is being put across

For example; MGMT- Kids



















 
And; The Naked and Famous- Young Blood
 

Disjuncture: -Film cuts off the beat (sometime this can be seen as bad editing)
                     -Images do not relate to the video (done by bands who are already big)
                     -Band take on an image unlike their stereotype

For example; Daft Punk- Da Funk



And; Skrillex- Ruffneck Bass

Theory 3- Carol Vernallis

Carol Vernallis - The Kindest Cut

Carol Vernallis analysed editing comparing music videos and Hollywood films and how it effects the narrative.
She did this by comparing the following;

Music Videos- Multiple incomplete and obscure paths

Compared to

Hollywood Film- Single, clear paths through the film

Music Videos- An unconventional order of shots (not typical)

Compared to

Hollywood Film- Conventional shot order (very typical to film)

Music Videos- Time space, character and narrative, reletavly incomplex

Compared to

Hollywood Film- Unity of time and space

Music Videos- Discontinuity, pop video draws us away from the narrative by forgrouding other structures and elements

Compared to
Hollywood Film- Continuity, draws us in to the narrative


Music Videos- Visual hooks create continuity (figure, colour, shape, setting)
Sometimes all elements are equal, sometimes one is dominant and others subordinate.

Phantasmagorical Body - A body made up in our mind of all the shots of bits of bodies we

                                                 see

                                               - In videos when we when we see only curtain parts of someone,

                                                 different parts of their body and you don't see the whole person,

                                                 we make our own image in our heads.