Theory 3- Carol Vernallis

Carol Vernallis - The Kindest Cut

Carol Vernallis analysed editing comparing music videos and Hollywood films and how it effects the narrative.
She did this by comparing the following;

Music Videos- Multiple incomplete and obscure paths

Compared to

Hollywood Film- Single, clear paths through the film

Music Videos- An unconventional order of shots (not typical)

Compared to

Hollywood Film- Conventional shot order (very typical to film)

Music Videos- Time space, character and narrative, reletavly incomplex

Compared to

Hollywood Film- Unity of time and space

Music Videos- Discontinuity, pop video draws us away from the narrative by forgrouding other structures and elements

Compared to
Hollywood Film- Continuity, draws us in to the narrative


Music Videos- Visual hooks create continuity (figure, colour, shape, setting)
Sometimes all elements are equal, sometimes one is dominant and others subordinate.

Phantasmagorical Body - A body made up in our mind of all the shots of bits of bodies we

                                                 see

                                               - In videos when we when we see only curtain parts of someone,

                                                 different parts of their body and you don't see the whole person,

                                                 we make our own image in our heads.