Theory 2- Andrew Goodwin

Dancing In The Distraction Factory.

Illustration:  -Always cuts to the beat.
                    -Images link with/show the meaning of the lyric. 
                    -(often it is just of then band singing and/or dancing)
                    -Dressed as expected

It follows the lyrics almost word for word. 

For example; Rebecca Black- Friday 























And; Flobots- Handlebars 























Amplification: -Cuts to the beat most of the time but sometimes cuts off the beat to emphasis
                          curtain features) 
                         -Images amplify the lyrics 
                         -narrative may be used
                         -Not literal but the idea is being put across

For example; MGMT- Kids



















 
And; The Naked and Famous- Young Blood
 

Disjuncture: -Film cuts off the beat (sometime this can be seen as bad editing)
                     -Images do not relate to the video (done by bands who are already big)
                     -Band take on an image unlike their stereotype

For example; Daft Punk- Da Funk



And; Skrillex- Ruffneck Bass