Advertisement Research

Conventions of an Advert 

1. Name of band
2. Name of Album
3. Picture (normally the album cover) 
4. Release date
5. Where/how you can get the album (shops, downloads- iTunes, internet...)
6. The band/artists website
7. Bold/will stand out!

Biffy Clyro

This is an advert for Biffy Clyro's album, Saturday Superhouse.
There is a lot going on is this advert and that is why it caught my eye.

The first thing i noticed was the fire. It draws you in and gives the audience the idea that the fire reflects the music in the way that it may be angry. Then, when you look to the right, you notice the man getting water splashed on his face. This counteracts the fire and therefore gives the idea that maybe their music is trying to fight anger. After that you notice the man on the left who looks like he is being taken back by wind, as his tie is blowwing behind him. You then realise that they have used the 3 elements, Wind Fire and Rain, in the poster on each band member. THis could tell us that they are representing the world and the way it works in their music and showing diversity.

Having their name in big writing at the top makes sure that people realise who the band are and it stands out to the audience.

The other objects in the picture are very obscure. They dont really make sense with the rest of the picture. This could represent the fact that they are different, not like other bands and that they want to be unique to stand out.

At the bottom you have the name of the album and the release date  ect. This is just general information that the audience needs to know in order to get the album.

YourCodeNameIs

This is an advert for YourCodeNameIs' album, They Came From The Sun.

When you look at the picture it automatically relates to the album title. It is strange and thats why it catches your eye. THe use of the yellow makes it bright and welcoming and draws you in. The men on the floor are the centre of the picture, they draw you in as you have questions you want to ask them.

the band name and album title are not very big on the poster however because the picture draws you in you then notice the text.

'ALBUM OUT NOW' this is in bigger text then the rest of the text on the screen. It stands out and interests you into the rest of the advert.

Arcade Fire

This is an advert for Arcade Fire's album, Neon Bible.

At first glance you dont really understand the picture. This is what draws you into the poster. As you look harder\closer you realise that it is a neon bible. The picture links in with the album title and drws us in. The band name and album title stand out because they are white against a black background. THe main featuse of the advert is the picture but all the text also stands out.

The text at the botom is also clear and bright which means people dont have to look to hard to fing the important information.

All of the above will be usefull for when i make my digi pack as they all are similar in genre and have curtain feature that stand out.